關於這個職位
職責
高級市場推廣經理的職責包括協助政府新聞處統籌和推行宣傳及推廣計劃。職責包括：
(1) 策劃及執行宣傳策略與大型宣傳運動；
(2) 與政府決策局／部門及外界機構／夥伴（包括公營機構、廣告公司、活動主辦機構和承辦商等）聯絡及合作，以確保各項宣傳項目順利及按照訂立的推廣策略進行；
(3) 與傳媒建立及維持良好關係，協助採訪活動順利進行；
(4) 管理及製作不同類型宣傳品，包括但不限於影片、印刷物、數碼內容及／或戶外廣告；
(5) 管理宣傳活動的後勤安排及現場協助；
(6) 監督及管理社交媒體帳戶；
(7) 審批使用政府宣傳資料的申請，以確保符合品牌及使用指引；
(8) 處理指派項目的相關宣傳工作及提供行政支援；
(9) 督導轄下初級人員，就項目執行及品質控制提供指導；及
(10) 執行獲指派的任何其他宣傳、公共關係、活動管理、翻譯、研究或臨時職務。
聘用條款
獲取錄者將按非公務員合約條款聘任，合約期為一年。受聘人或需超時及不定時輪班工作及在周六、周日及公眾假期工作。續約與否視乎屆時本部門的服務需要及受聘人的工作表現而定。
福利
受聘人如能圓滿完成合約，並在合約期內一直維持良好的工作表現及行為，將會獲得一筆約滿酬金。該筆酬金，加上政府為受聘人在強制性公積金計劃下所作出的供款，將相等於受聘人合約期間底薪總額的百分之十五。在適用情況下，受聘人享有的休息日、法定假日、年假、產假／侍產假和疾病津貼將不會少於僱傭條例的規定。
申請方法
[只接受網上申請]
由於邀請及通知將以電郵方式送出，申請人必須提供正確的電郵地址，並有責任查閱電郵，以確保邀請及通知妥為收悉。
為確保能在限期前遞交網上申請，申請人應盡早完成網上申請手續，以免臨近截止日期時，網上系統因需要處理大量申請而不勝負荷。
申請人如獲邀參加筆試／遴選面試，通常會於截止申請日期起計三至四個月內透過電郵方式接獲通知。申請人如未獲邀參加筆試／遴選面試，可視作經已落選。
Department 部門: Information Services Department 政府新聞處
申請人必須於截止申請日期或之前透過公務員事務局的G.F. 340網上申請系統(https://www.csb.gov.hk/tc_chi/recruit/application/330.html)，遞交指定的申請表格(G.F. 340)。
以下申請將不獲考慮：
(a) 逾期或資料不全；
(b) 經以親身、郵寄、傳真或電郵遞交的申請表；
(c) 未能在指定表格上提供所需資料；
(d) 所填寫的資料未能清楚顯示申請人符合本職位的入職條件。
Duties
The Senior Marketing Executive will assist the Information Services Department in coordinating and implementing publicity and promotional programmes. Duties include:
(1) planning and executing publicity strategies and large-scale campaigns;
(2) liaising and working with government bureaux/departments and external parties/partners (public organisations, media agencies, event organisers, contractors etc.) to ensure smooth delivery of publicity projects and ensuring execution aligns with established marketing strategies;
(3) building and maintaining day-to-day rapport with media representatives to foster positive media relations and smooth event coverage;
(4) managing and producing multi-format publicity materials, including but not limiting to videos, print publications, digital content and/or outdoor advertisements;
(5) managing logistical arrangements and providing onsite assistance for publicity events;
(6) overseeing and managing social media accounts;
(7) vetting applications for the use of government publicity materials to ensure compliance with branding and usage guidelines;
(8) handling publicity work and providing administrative support in relation to assigned projects;
(9) supervising junior staff under his/her charge, providing guidance on project execution and quality control; and
(10) undertaking any other publicity, public relations, event management, translation, researches or ad hoc assignments as directed.
Terms of appointment
The successful applicant for the post will be appointed on non-civil service contract terms for one year. Subject to the exigency of services, the appointee may be required to work irregular hours, including Saturdays, Sundays and Public Holidays. Renewal of contract will be subject to the service need of the Department and the performance of the candidates.
Benefits
Upon satisfactory completion of the contract period with consistently satisfactory standard of performance and conduct throughout the contract period, the appointee will be granted a gratuity for the period of service. Such gratuity plus any contribution by the Government to a Mandatory Provident Fund scheme (MPF) in respect of the appointee required by the MPF Schemes Ordinance, will equal 15 per cent of the total basic salary drawn during the contract period. Rest days, statutory holidays, annual leave, maternity leave or paternity leave, sickness allowance, where appropriate, will be no less favourable than the provisions of the Employment Ordinance.
How to apply
[Accept on-line applications ONLY]
Applicants must submit the on-line application (G.F. 340) by using the G.F. 340 On-line Application System at the Civil Service Bureau’s website (https://www.csb.gov.hk/english/recruit/application/330.html) by the deadline.
As invitations and notifications will be issued via e-mail, applicants should provide an accurate e-mail address. Applicants are responsible for checking their e-mails to ensure that invitations and notifications will be duly received.
Towards the application deadline, the on-line application system would likely be overloaded due to large volume of applications. To ensure timely completion of your on-line application, it is advisable to submit the application as early as possible.
The following applications will not be considered:
(a) late or incomplete applications;
(b) applications submitted in person, by mail, fax, or email;
(c) failure to provide the required information in the designated application form;
(d) the information provided does not clearly demonstrate that the applicant meets the entry.
Candidates who are selected for written test/interview will normally receive an invitation by e-mail in about three to four months from the closing date of application. Those who are not invited for written test/interview may assume that their applications are unsuccessful.
Source: Recruitment advertisements for government vacancies, Civil Service Bureau, Government of the HKSAR, via DATA.GOV.HK.
資料來源：香港特別行政區政府公務員事務局政府職位空缺招聘廣告（經 DATA.GOV.HK 發放）。
職位要求
- (1) 持有香港任何一所大學頒發的學士學位，或具同等學歷；主修傳播、市場學或相關科目優先；
- (2) 在市場推廣及宣傳、公共關係、活動管理或相關範疇具十年或以上相關工作經驗[備註1]，當中須包括協助制定及推行市場推廣策略與政策的實質工作經驗；曾任職政府或公營機構更佳；
- (3) 具備活動製作、採購及與第三方服務提供者合作的實務經驗，並具備推行策略性市場推廣計劃的卓越能力；
- (4) 具備優秀的中英文書寫及口語能力；在綜合招聘考試兩份語文試卷（中文運用及英文運用）取得二級成績，或具備同等成績[備註2]者優先；
- (5) 具備卓越的人際及溝通技巧；
- (6) 具備良好的分析能力及項目管理技巧，能運用卓越的能力推行政策，並與傳媒界建立有效聯繫和良好關係；
- (7) 具備評估宣傳成效及協助策略規劃的實務經驗，並掌握最新趨勢及市場推廣最佳做法；及
- (8) 願意不定時工作及能在緊迫時限內完成工作。
- (1) have a Hong Kong bachelor’s degree or equivalent, preferably in communications, marketing or related fields;
- (2) have at least ten years of relevant work experience [Note 1] in marketing and publicity, public relations, event management or related fields, including solid experience assisting in the formulation and implementation of marketing strategies and policies; experience of working in the government or public bodies would be an advantage;
- (3) have hands-on experience in event production, procurement and collaboration with third-party service providers, alongside a proven ability to execute strategic marketing plans;
- (4) have excellent command of written and spoken English and Chinese; those who met the language proficiency requirements of Level 2 results in the two language papers (Use of Chinese (UC) and Use of English (UE)) in the Common Recruitment Examination (CRE), or equivalent [Note 2], would have an advantage;
- (5) have excellent interpersonal and communication skills;
- (6) have good analytical and project management skills, with a strong capacity for policy implementation and a proven ability to network effectively and build rapport with media professionals;
- (7) have proven records in evaluating campaign’s effectiveness, contributing to strategic planning; and be conversant with latest trends and marketing best practices; and
- (8) be prepared to work outside normal office hours and meet tight deadlines.
香港特別行政區政府職位空缺，轉載自公務員事務局在 DATA.GOV.HK 發布的開放數據。
Vacancies advertised by the Government of the Hong Kong Special Administrative Region, republished from the Civil Service Bureau open-data feed on DATA.GOV.HK.
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